Client: Evernote
Project Link: https://medium.com/taking-note/rewire-your-brain-to-beat-procrastination-30b7d172c9d2
Description: I was asked to write a blog that explained why procrastination wasn’t inherently negative but was invited to pitch a different idea. I chose to address the topic of procrastination through neuroplasticity with the goal of this being the first in a series of blogs that built on each other.
This blog introduces the idea of re-wiring your brain to overcome procrastination—partially through mindfulness meditation. The second blog would solely address meditation and the third would focus on awareness.
This blog was among the most successful ever published by Evernote and was mentioned in a number of other blogs and featured by a few other thought leadership outlets. I worked closely with the designer to create relevant, engaging assets to accompany the copy.