Client: Evernote and Sandler Training
Description: Evernote and Sandler joined in partnership shortly before I was hired. An eBook was established as the anchor asset of a nurture campaign that would drive salespeople to use Sandler templates in Evernote, as well as using Evernote for the organization of client information.
I was asked to copyedit the original draft that would satisfy this agreement but thought that it was a weak piece, especially considering the weight being put on it for the campaign.
I pitched an entirely new title and focus that was accepted and created this eBook, working closely with designers to bring my vision forward. In the process, this eBook became widely hailed in Evernote as “the best piece of content we’ve ever created” and featured design elements introduced for the first time, including a landscape layout, infographics, and a primarily visual presentation.
Sandler gave very positive feedback, going so far as to request the eBook be rendered in their color palette for a direct audience.