Client: Evernote
Description: Evernote was excited to announce their new integration with Gmail and asked the creative department to build a campaign around the release. Part of the ask was for a video of product shots that would walk the customer through the process of turning emails into notes—and notes into emails. After watching a few competitor videos on the G Suite Marketplace, it seemed like telling a story would be more engaging than just adding voiceover to product shots. And so, the video here was born. This was a project I was allowed to run with, creating the script and storyboard for the video as well as providing some direction.
There was a great deal of copy written as well, some of which is here. Emails, ads, push notifications, UX/product microcopy, the blog here, and much more. It was awesome to own the copy across all touchpoints and to be given the freedom to come up with so much content.
Project Link(s):
Video: https://www.youtube.com/watch?v=d7PWud2fDyE
Blog: https://evernote.com/blog/introducing-evernote-gmail/